IMPACT OF M&A ANNOUNCEMENT WITH DIGITAL MOTIVES TOWARD STOCK PRICEBEHAVIOR OF INDONESIAN BANKING INDUSTRY DURING 2019-2020

• Main Author: Natasya Christiadhi, Grace
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/57881
• Institution: Institut Teknologi Bandung

Unfortunately, this amenity doesn’t directly proportional to the enthusiasm of Generation Z in Bandung City to do stock investment. Currently, the enthusiasm on stock investment is still relatively low among Generation Z in Bandung City. Therefore, this study aims to analyze several factors that might affect the enthusiasm in doing stock investment. Variables measured as factors affecting the results are financial literacy, risk tolerance, and stock return. In obtaining the data needed, the researcher used a quantitative approach by distributing questionnaires to 396 respondents in Bandung City. By using multiple linear regression analysis, the researcher found that financial literacy, risk tolerance, and stock return individually and simultaneously affect the enthusiasm on stock investment among Generation Z in Bandung City