VIRTUAL CONFERENCE EXPERIENCE TO MAINTAIN THE ENGAGEMENT WITH MOTOROLA SOLUTIONS’ PARTNERS THROUGHOUT ASIA DURING PANDEMIC CASE OF: 2021 ASIA PARTNER CONFERENCE

• Main Author: Yenny
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/57896
• Institution: Institut Teknologi Bandung

During Covid-19 Pandemic where physical and face-to-face activities are being restricted, Motorola Solutions’ Marketing Team was required to be more creative with the way we do things even with the limited resources. One of the important activities that Motorola Solutions should hold is the 2021 Asia Partner Conference as the postponement from the 2020 conference that was supposed a face-to-face conference in one of hotels in Bangkok. Motorola Solutions is a global leader in both mission critical communication and business critical communication implementing a business model includes both direct sales and partner led. Partners hold the important role for the revenue generation process; thus, Motorola Solutions puts the utmost effort to establish attractive partner programs to increase partner engagement level. For the past years, Motorola Solutions has been fervently hosting Partner Conference Events for its partners throughout Asia. Due to the pandemic situation, Motorola Solutions should convert the physical conference into the virtual conference so that the partner engagement could still possibly be maintained as the indirect trigger to the company revenue.