RESELLER PERSONA IDENTIFICATION AND MARKETING STRATEGY DETERMINATION TO INFLUENCE PURCHASING BEHAVIOR : CASE STUDY ON THE ORGANIC PERSONAL CARE PRODUCTS
The transformation of consumer habits in choosing organic personal care products in Indonesia. This phenomenon leads to higher consumer demand for organic personal care. As brand representatives, resellers can play a role in reaching all regions and can be involved in this business process; from the...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57972 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |