PREDICTING PURCHASE BEHAVIOR USING CUSTOMER JOURNEY DATA
In the era of digitalization, many conventional fields are being digitized, including marketing strategy. By digitizing marketing strategy, more and more digital data available, and one of the most important data in digital strategy marketing is customer journey. Customer journey is the interacti...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/58016 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |