ANALYSIS OF FACTORS PLACE ATTACHMENT AT VISITORS COFFEE SHOP AFTER PANDEMIC COVID-19 IN BANDUNG

• Main Author: Beta Hariandini, Tesa
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/58034
• Institution: Institut Teknologi Bandung

The concept of place attachment is formed from a positive emotional attachment between the user and a place, resulting in a feeling of security and comfort. This attachment can be created from the freedom of the user's accessibility to the physical and social environment. At the end of 2019, the world was in an uproar with the emergence of the Covid-19 virus that occurred in various countries, one of which was in Indonesia. To reduce the spread of the Covid-19 virus, the government in Indonesia issued a new regulation regarding restrictions on accessibility in public facilities, one of which is coffee shops. This decrease in accessibility at the coffee shop then changes the freedom of visitors to move with their social and physical environment which triggers changes in place attachments. The main focus of this research is to identify the attachment of visitors to the coffee shop and to identify the factors that influence the formation of place attachments after the Covid-19 pandemic. This research method uses exploratory factor analysis to broadly explore the factors for the formation of place attachments after the Covid-19 pandemic. Data collection techniques used literature studies, online observations and distributing questionnaires to 305 visitors who had attachments to coffee shops after the Covid-19 pandemic. This study uses literature studies from previous research related to the formation of place attachments before the Covid-19 pandemic in coffee shops. Based on the distribution of questionnaires to 305 respondents using non-probability sampling, there was a decrease in visitor attachment before and after the pandemic. This can be seen from the decrease in the duration, frequency and amount of spending on each visit. There was a shift in the attachment place before and after the pandemic from the usual category to good. To find out the factors that form the place attachment after the Covid-19 pandemic in the coffee shop, a factor analysis was carried out using the KMO test, Barlett's test, MSA test, and factor rotation with PCA (principal component analysis). There are ten factors that influence the formation of place attachments after the Covid19 pandemic in coffee shops, namely, physical factors, interaction factors, memories & experience factors, activity factors, personal factors, environmental factors, motivational factors, branding & promotion factors, additional activity factors and social factors. One of the factors that most influence the formation of place attachments and in line with previous research is the physical factor