STUDY OF REVITALIZATION OF MALANG LOTUS FLOWER BATIK DESIGN FOR MILLENNIAL GENERATION
The potential of the Malang City area such as the Malangan lotus flower batik motifs becomes an inspiration from the community creativity. However, this icon is still not widely known, lacking attraction, and commercial value. Thus, there are efforts to improve and develop these malangan batik mo...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/58093 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The potential of the Malang City area such as the Malangan lotus flower batik motifs
becomes an inspiration from the community creativity. However, this icon is still not
widely known, lacking attraction, and commercial value. Thus, there are efforts to
improve and develop these malangan batik motifs. The revitalization process aims to
understand the relevant era and maintain the value of local wisdom using the
ATUMICS method. It is used to combine modernity and tradition to increase the value
of malangan. Revitalization efforts are carried out through learning, searching,
exploring, and remembering. Meanwhile, the development of new batik designs is
carried out through visual exploration (motifs, colors, compositions, and product
design), designing the product, and the digital creation of batik.
The targets in this revitalization process are the millennial generation because they
are reflected the consumptive character, high lifestyle, close to technology, and fashion
driving the economy. The millennial generation was chosen as the target market to
improve the malangan batik produced by MSMEs. and help the economy of Malang
city. The purpose of this study is to improve the quality of malangan lotus batik designs,
by combining the local wisdom and modernity so that the revitalization tradition can
be achieved. The method of this study is qualitative research with the design
process. Through this method, it is helpful to known the problems of the Malang batik
SMEs as the basis for determining the design process. In line with that, it is also
supported by an understanding of the attractiveness and commercial value of the
millennial generation for the concept of new batik designs.
The data collection techniques in these studies are observation, interviews, literature
studies on related objects, and questionnaires. The results of this study show that the
attractiveness and commercial interest of the millennial in an attempt to do the
revitalization of the batik lotus malangan flower can be increase by improving the
quality of the design.
As of indirectly affect the economic and local wisdom of Malang City. |
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