BUSINESS PLAN OF HOUSEHOLD EQUIPMENT DIVISION OF PT. SISKEM
Abstract : <br /> <br /> <br /> <br /> <br /> PT. Siskem which started their business in water treatment technology for industrial use is expanding their market to household use by establishing new division in company. This division will start with selling ultrafil...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/5813 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Abstract : <br />
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PT. Siskem which started their business in water treatment technology for industrial use is expanding their market to household use by establishing new division in company. This division will start with selling ultrafiltration tools. Ultrafiltrations market for household is still in introduction stage. Hence, PT. Siskem opportunity is still wide. Market penetration will start in Jakarta city because of its large potential. Companys positioning is making the company as a customers consultant for looking a solution to their water problem. Definite product concept will also determine company successfulness for selling the product. Company will use offensive strategy while still considering low market respond. Hence, company will start the strategy by educating market to give customers company value added. This strategy will also build customers product awareness and brand awareness. <br />
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