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Companies need to continuously innovate their business process in order to survive in a competitive business. The new business process ideally contains a new value for customers. Successful implementation of the process will redefine key success factors in the business environment that put the compa...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/5850 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Companies need to continuously innovate their business process in order to survive in a competitive business. The new business process ideally contains a new value for customers. Successful implementation of the process will redefine key success factors in the business environment that put the companies ahead of competition. In line with the statement in the first paragraph, auto-care center in Bandung needs to redesign their business process in order to survive. Because, auto-care center in Bandung is a business sector with intense competition. Currently, they only focus in car service without considering how to serve the customers during their waiting-time. There is not yet common auto care center that provides a special service to consumer. The above statements, support hypothesis of this research, that represent woman being potential market focus in auto-care center, so that auto-care center requires to be perform by special service of woman at an auto care center. In this research, coverage of auto-care center is at auto-care center that has comparison scale between women and men visitor, pursuant to observation Dago Snow Car Wash is that. The findings from literature study will be the guidelines of arranging methodology. Methodology refers to problem identification, objectives identification, and exploratory research. So from the questioners processed the variables was regarded of the most important and expected will be exist in Woman auto-care center. From data processed, it proved women needed the existence of Woman auto-care center. It was supported with results of research that answered three focuses of the research question that is how the behavior of the woman in auto-care center, what hope of the woman against the auto-care center that provided the special services for woman and how accommodate those expectations into existing business process of Dago Snow Car Wash |
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