DEVELOPING INSTAGRAM MARKETING STRATEGY FOR SAVLEE INDONESIA
The rising of COVID-19 pandemic in Indonesia affected to higher awareness on health issue including sleeping issue and the shifting offline business to digital platform including social media. Savlee as an online sleep aid business which utilize Instagram as its main channel to promote the business,...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/58562 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |