BUSINESS PLAN OF PT. HASUBADA UTAMA SEJAHTERA

• Main Author: (NIM 29104112), Dasrial
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/5913
• Institution: Institut Teknologi Bandung

Abstract : <br /> <br /> <br /> <br /> <br /> PT. Hasubada Utama Sejahtera is a new born company which chosen their market in forklift sparepart and forklift maintenance service. Founder of PT. Hasubada Utama Sejahtera sees this middle to small company need of forklift sparepart as a business opportunity. Now PT. Hasubada Utama Sejahtera sells their product which were delivered from their pricipal in abroad with Total Source identity. PT. Hasubada Utama Sejahtera faces tight competition with the present of ATPMs as main competitor. Some companies that is offered PT. Hasubada Utama Products were declined even to try. This caused by ATPMs contract services for companies that keen to buy their product. The opportunity left for PT. Hasubada Utama Sejahtera is middle companies segment. Marketing strategy which is used is 4P, product, price, place, promotion. PT. Hasubada Utama Sejahtera has international class products which means their quality are equal with ATPMs. PT. Hasubada Utama Sejahtera used their place to maximize sales by promotion to companies, eventhough the place isnt strategic place. By sending introduction letter and accurate information to customer, PT. Hasubada is trying to build their image to customer. <br />