#TITLE_ALTERNATIVE#

• Main Author: Hidayati, Dessy
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/5938
• Institution: Institut Teknologi Bandung

<b>Abstrak :</b><p align="justify"><br />Nowadays and on the future, B2B e-commerce become an alternative to do business in emergence e-commerce, because of its growth prospect. The e-commerce's industrial players will be left behind, and hardly survive unless they know the external and internal environment of the industry and the firm on making a strategy decision that suite with their own vision and mision. This analysis is purposed for taking a depth look at the external and internal environment in B2B e-commerce industry in the middle of the cyberworld growth, so the firm knows which strategy can be implemented to gain the competitive advantage.<br /><p align="justify">The formulation of the business strategy based on SWOT methode to scan the strength and weakness of the internal firm also the opportunity and threat of its external factor. The industry attractiveness and business strength portofolio matrix which is generated by General Electric and McKinsey&Co is used to identify the business position. The yield of the formulation is generated by combining the alternative strategy from the SWOT analysis, matrix portofolio, and Porter<br /><p align="justify">generic strategy, that suite with the vision and mission of the firm.The yield of this analysis is some strategy alternatives which are based on external and internal analysis as follow: (a) market penetration and expansion by enhancing the role of R&D development, optimizing the online and of fline marketing role, strategy affiancing and optimizing the role of , financial departement, (b) maintenance and increasing the management's role and organization, (c) maintenance and enhance the company image, (d) build brand loyalty, (e)increase the quality of products and services by building and maintenance the reliable services and communication infrastructures, (f) develop its products and services to increase the customer relationship management all at once. Differentiation is recommended as Porter 's generic strategy in this case study.