BUSINESS PLAN ON AVIAN INFLUENZA PREMIX FOR POULTRIES

• Main Author: Satria Utomo (NIM 19004101), Dharma
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/5949
• Institution: Institut Teknologi Bandung

ABSTRACT: <br /> <br /> <br /> <br /> Poultry industry has an important role for the economy of Indonesia. With excellent poultry industry, Indonesia can open and develop work field and income source for Indonesian citizen. Because of that, poultry industry need special attention from Indonesian government especially after bird flu case which cause big loss both economically and socially. <br /> <br /> <br /> <br /> Programs for overcoming bird flu have to be done well so that poultry industry and other related industries can develop properly. Without appropriate program for preventing bird flu, there is big possibility that the poultry industry will shake again. Vaccination and stamping out program had been done before but those programs have its own disadvantages. Vaccines have relatively expensive price so the breeders cant afford it. Stamping out program had caused losses for many breeders. So we need an alternative solution to prevent bird flu. <br /> <br /> <br /> <br /> Based on research that had been done, we found that papaya leaves contain material which can inactivate the bird flu virus. With main ingredient papaya leaves and mixture of certain materials which is processed with definite production process, we can create premix product that can prevent bird flu virus. The natural ingredients contained in the product make the product healthy and have low raw material cost. <br /> <br /> <br /> <br /> This premix product business offer relatively big and profitable market. The competition in this market is also low because not many companies which target this market. Five years future projection from this product business gives big profit with relatively low capital. The success of this business is supported by commitment for related parties, intensive promotions and educations, and special qualities from the product that is not easy to imitate. From the sales projection, we can see the potential of this business in the future.