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<b></i>Abstract:</b><i><p align="justify"><br />Messaging services in wireless tecommunication growth rapidly both in traffic and their capability. Multimedia Messaging Service (MMS) is a new messaging service that capable to view some media formats (tex...
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Format: | Theses |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/5963 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
Summary: | <b></i>Abstract:</b><i><p align="justify"><br />Messaging services in wireless tecommunication growth rapidly both in traffic and their capability. Multimedia Messaging Service (MMS) is a new messaging service that capable to view some media formats (text, picture, audio and video) simultaneously. A feasibility study has to be done by cellular operator, if the service will be implemented.<br /><p align="justify"><br />This thesis studies economic and technical aspects of MMS implementation. The results of this thesis could be used by cellular operator as a consideration in providing MMS.<br /><p align="justify"><br />In this thesis, analysis is carried out using secondary data. The data is collected from cellular operator, consultants' recommendation, textbooks, vendors and others MMS's articles. Analysis begins with traffic projection, business model and services identification and also MMS tariffing. And then parameters for evaluation of MMS systems/equipments developed. The final step of analysis is to evaluate MMS systems/equipments using those parameters.<br /><p align="justify"><br />The results of this thesis indicate that MMS service is feasible to be implemented by cellular operator. There are some factors that should be considered. Those factors are business modeling, services developing, tariffing and choosing of MMS system/equipment.<br /><br />Key words: multimedia messaging service (MMS). |
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