STRATEGIC MARKETING PROPOSAL FOR BUSINESS EXPANSION OF LINER VIDEOGRAPHY & PHOTOGRAPHY

• Main Author: Dewayana (NIM 291 04 174) , Dizzy
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/5981
• Institution: Institut Teknologi Bandung

Abstract : <br /> <br /> <br /> <br /> <br /> Liner Video, the company which the main business is video documentation service, for the period of time just becomes the support company or business partner of DJ Photography. In their development Liner wants to create it own business, which is to expand in the different market with the same product. <br /> <br /> <br /> <br /> <br /> The development plan has some criterias that have to be fulfilled, which are to raise profitability, to develop Liners brand equity, to maintain relationship with DJ, and to optimize their current product. <br /> <br /> <br /> <br /> <br /> The next step is to decide what factors that would influence the future strategic marketing. Internal and external factors describe about things that significantly influenced the marketing strategy. After that, the next step is to decide the strategic marketing for every P in the Seven Ps: product, price, promotion, place, physical evidence, people, and process. <br /> <br /> <br /> <br /> <br /> Based on the chosen strategic marketing from any available alternatives, implementation program and resources need for Liner is created. <br />