MARKETING PROGRAM TO INCREASE THE SALE OF DENMARX COMPANY

ABSTRACT: <br /> <br /> <br /> <br /> <br /> Small and medium enterprise (SME) became discussion of various sides, even this SME was considered as the Indonesian economic rescuer in the crisis period in year 1998 2000. This small and medium enterprise had the typic...

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Bibliographic Details
Main Author: Adrianto (NIM 29105053), Doddy
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/5986
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Institution: Institut Teknologi Bandung
Language: Indonesia
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Summary:ABSTRACT: <br /> <br /> <br /> <br /> <br /> Small and medium enterprise (SME) became discussion of various sides, even this SME was considered as the Indonesian economic rescuer in the crisis period in year 1998 2000. This small and medium enterprise had the typical characteristic that is, small capital, the somewhat high risk but return also high and brought enterpreneurship for its owner.