MARKETING FACTORS IDENTIFICATION OF DAMDEXS WATERPROOFING PRODUCT BY PT ALFA LAVAL
ABSTRACT: <br /> <br /> <br /> <br /> <br /> PT. Alfa Lavals construction project which related to water and waste water infrastructure work, require waterproofing material as a strategic substance and it should be controlled by PT. Alfa Laval itself. On the other...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/6059 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | ABSTRACT: <br />
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PT. Alfa Lavals construction project which related to water and waste water infrastructure work, require waterproofing material as a strategic substance and it should be controlled by PT. Alfa Laval itself. On the other hand, a tough competition between construction company has lead to a reduction in company profit, and therefore urge PT. Alfa Laval to diversify its products so it can be prevented. Working together with PT. Prima Graha Bangun Tunggal (Damdexs Manufacturer), PT. Alfa Laval agree to be Damdex Waterproofing Products distributor at Bandung area. |
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