PROPOSED MARKETING STRATEGY FOR PT. DNIA TO INCREASE SALES

Sales of motorcycles in Indonesia always experience growth every year. That should be a favorable condition for the automotive parts industry as they will keep up with the growth. However, in recent years, sales of Denso spark plugs have decreased, even though spark plugs are a motor component that...

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Bibliographic Details
Main Author: Maulana Asari, Hamdan
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/60944
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Institution: Institut Teknologi Bandung
Language: Indonesia
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