HOW DIGITAL VIDEO STORYTELLING ADVERTISEMENT HAVE AN EFFECT ON CUSTOMER EMOTIONS, WOM AND ATTITUDE TOWARD BRAND, WITH THE MODERATING NARRATIVE PREFERENCE AND NARRATIVE TRANSPORTATIONS
A million advertisements come out every day with similar content especially in digital media. Therefore, people see the advertising as an annoying thing that will be skipped even though companies spend hundred billion dollars on advertising each year. Therefore, this study aims to identify the effec...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/60964 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |