HOW CAN PEER TO PEER LENDING PLATFORMS HELP FINANCE MICRO, SMALL, AND MEDIUM ENTERPRISES IN INDONESIA DURING THE COVID- 19 CRISIS?

• Main Author: Reshad Almero Ridhuwan, R.M.
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/61057
• Institution: Institut Teknologi Bandung

The objective of this research is to explore and understand the elements which makes peer to peer lending an attractive platform during the pandemic by observing the real phenomenon that is the use of peer-to-peer lending platforms by micro, small, and medium enterprises or MSMEs in Indonesia during the pandemic. This topic is chosen as these businesses have a high significance in the Indonesian economy and are large in volume which provides opportunity for peer-to-peer lending platforms. This research uses the descriptive qualitative method as it is focused on accumulating knowledge by observing real phenomena and using secondary data by previous research. The results show that the growth of peer-to-peer lending platforms with regards to MSME borrowers is resulted greatly from ease of access of the platforms through information technology or the internet, ease of use of the platform through information technology or the internet, the increase in use of information technology or the internet, adoption of peer-to-peer lending through the familiarity use of information technology or the internet, and adoption of peer-to-peer lending through the increase in knowledge about Fintech