THE EFFECT OF USER EXPERIENCE TO REPURCHASE INTENTION IN SHOPEE MOBILE APPLICATION

The technology era encouraged the use of mobile applications to become part of the daily lives of Indonesian people. Currently, online shopping through mobile commerce using mobile devices such as smartphones or tablets is becoming a new trend and lifestyle. Shopee is the largest e-commerce company...

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Bibliographic Details
Main Author: Yusep Adestasari, Pipin
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/61073
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Institution: Institut Teknologi Bandung
Language: Indonesia