BRAND PERFORMANCE MEASUREMENT GARUDA INDONESIA BY IMPLEMENTING THE BRAND EQUITY APPROACH
Abstract : <br /> <br /> <br /> <br /> <br /> Garuda Indonesia as industrial pioneer airline business in Indonesia, has been very hard competition by other airline. As comparison, the airline is Lion Air. The new airline like Lion Air by the low fare business conc...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/6111 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |