DEVELOPMENT OF STRATEGIC PARTNERSHIP AND VALUE CREATION: CASE STUDY OF VENIDICI

• Main Author: Liesty Amelia, Andiva
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/61137
• Institution: Institut Teknologi Bandung

The rise of technology and start-ups has made major changes in the education industry where people are able to receive education from informal institutions such as education start-ups combined with online capabilities to create online classes. The current pandemic situation also boosts the opportunities for creating education provider business as more people are familiar with online platforms used to run the online class. The purpose of this study is to analyze business development inside an online education provider. Business development is very important to ensure that the company is able to sustain by focusing on generating value and seek possible opportunities to decrease the chance of start-up failure due to lack of focus in business development strategies. To analyze it, the researcher takes two main points that contribute directly to the business development of an online education provider, strategic partnership and value creation, from an online education start-up called Venidici. Venidici is a new player in the online education provider industry with almost 2 years of experience. The method used for data collection is qualitative study with in-depth interviews towards 11 participants who directly take part in Venidici's strategic partnership and value creation. 3 people from Venidici’s management, 3 speakers, and 5 customers to gain more insights about Venidici’s strategic partnership and value creation with triangulation to identify the data validity. Research shows that the current strategic partnership is still lacking in terms of Venidici’s control and power on the partnership due to ineffective communication process and also revealed that customers play a big role in determining the value that online education Venidici offer which determines their future development in providing the services based on customers’ preferences