THE INFLUENCE OF BRANDED WEB SERIES TOWARDS PURCHASE INTENTION OF TELECOMMUNICATION PROVIDER (CASE STUDY: XL AXIATA)
The branded web series is one of the latest innovations in the field of online video advertisement. Unlike advertisements in general that offer products explicitly, branded web series is a form of branded entertainment that is widely used to get audience response, especially young people in the f...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61159 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |