PROPOSED MARKETING STRATEGY TO INCREASE SALES FOR PT KERTAS JAYA ABADI

Pulp and paper industry has always been a significant contributor for Indonesia’s GDP, in addition, pulp and paper industry also absorbs 260.000 direct labours and providing jobs for 1.1 million indirect workers. Although a lot of people are being quite sceptical about the future of pulp and paper...

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Bibliographic Details
Main Author: Martin, Ben
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/61296
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Institution: Institut Teknologi Bandung
Language: Indonesia