CONTENT DEVELOPMENT AND MONETIZATION AS A PART OF CUSTOMER RETENTION STRATEGY FOR GAMES AS A SERVICE (GAAS) AT PT. MOBILE ESPORTS INDONESIA
PT. Mobile Esports Indonesia is a mobile gaming publisher and developer mainly focusing on Rewardable esports genre. They are a multinational company, nascent in their market, but offers a new frontier for Indonesian gamers where they can earn income from competing in video game tournaments. Besides...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61385 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |