INFORMATION TECHNOLOGY TO IMPROVE RESPONSIVENESS AT PT EDWARD FORRER

• Main Author: Mardhian Idris (NIM: 190 40 720), Harwin
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/6198
• Institution: Institut Teknologi Bandung

Abstract: <br /> <br /> <br /> <br /> The development of information system technologies has brought a lot of positive impact into the development of the retail industry domestic or even internationally. The companies that have played a role in retail industries in high scale or low scale volume now have spent extra concern to this development. In this global era, those companies have allocated special fund to develop the use of information system in their companies. Those companies realized that the use information system technology will bring countless benefits to their companies. One significant example is gaining higher responsiveness in production level as well as distribution level. For retail companies that focus their business on fashion, most commonly known as fashion/apparel retailer, the use of information technology has played a crucial role mainly because the sold goods are those with short life cycle. Fast and dynamic changes in fashion trends have forced the apparel retailer to respond fast to the market. The sold goods, clothing and apparel, must be able to meet the demand of market and be adaptable with current trends. Each fashion product has different life spans or socalled fashion cycle. One of the most frequent issues in retail fashion industry is keeping up with changes in fashion trend. This typical product requires more attention as the demand of the products could change in a short time frame. For that reason, the supply chain system in that company has to be able to shift effectively to overcome this problem. Applying information technology in supply chain system is very crucial because it will enable the system to have rapid response to this dynamic market change. This research in EDWARD FORRER has shown that with using information technology can help company to achieve responsiveness. Using information technology EDWARD FORRER has meet shorter lead time to respond the market with their fashionable product. Information technologies also help company to handle large variety of product and also built highly innovated product. EDWARD FORRER have used information technology since last year and it is really improve the performance in planning, execution and controlling The current strategies that have been use by EDWARD FORRER since last year, have caused several problem when facing the uncertain demand. The problem was no standardization for type of product and inventory level, overstock that caused by design that was not matched with the EDWARD FORRER customer demand pattern and lack of inventory information by outlets for replenishment To prevent and to fix the current situation there were some strategies that have been recommended in this research. Utilizing information technology will help the company in controlling the flow of product and information. With information advantages company can meet short lead time, handle large variety of products and built highly innovated products. Information technologies also increase company responsiveness to respond the uncertainty. <br />