DEVELOPMENT OF GREEN BUILDING CONCEPT RESIDENTIAL DESIGN CRITERIA WITH WILLINGNESS TO PAY-BASED

• Main Author: Rahma Naura, Yasintha
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/62212
• Institution: Institut Teknologi Bandung

The impact of the increasingly dense occupancy rate and the increasing temperature of the tropical climate make life uncomfortable and must be addressed immediately by, among other things, implementing green housing. This study aims to identify the community's willingness to pay preference for green home concepts so that green homes are increasingly in demand by the community. The analysis of this study uses comparative analysis based on the distribution and average of the results of respondents' answers to the questionnaire given. Data collection was obtained through the distribution of questionnaires twice online using a non-random sampling technique with a total of 341 respondents in the first questionnaire with a stated preference mechanism and followed by a second questionnaire with a total of 42 expert practitioners with a revealed preference mechanism from the results of the questionnaire. first. The results showed that the most significant green building category based on preference was Energy Efficiency and Conservation with the most influential variable being heat reduction with the highest level of willingness to pay with a minimum average of 4.7%. The variables that influence the second willingness to pay are Land Use, the third is Material Resources and Recycling, the fourth is Health and Comfort in the Home, the fifth is Building Environmental Management, and the last is Water Conservation.