A STUDY OF DIGITAL CONTENT MARKETING ON CONSUMER ENGAGEMENT IN THE TOURISM SECTOR
Digital content marketing has become one of the main tools in the tourism sector, as Indonesia wants to improve the tourism sector affected by the pandemic, understanding factors affecting its effectiveness is the key to boost tourism. However, there is limited knowledge about this topic, particular...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/62214 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |