THE STRATEGY OF PT. IMORA MOTOR TO COMPETE IN AUTOMOTIVE INDUSTRY
ABSTRACT: <br /> <br /> <br /> <br /> <br /> PT. Imora Motor is a family based Company owned by Mr. Hadi Budiman operates within the automotive industry. Challenges both internally and externally forced the Company to continuously expand and make necessary improvem...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/6226 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | ABSTRACT: <br />
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PT. Imora Motor is a family based Company owned by Mr. Hadi Budiman operates within the automotive industry. Challenges both internally and externally forced the Company to continuously expand and make necessary improvement which resulted in a more complex working environment. For the 43 years, the company is being run using a conventional system which centralizes within the owner. Consequently the employees dont have a clear understanding to implement the company vision. This leads to the company need formulate a suitable strategy to compete in the market |
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