WOMEN IN GREEN GAMES: THE MOTIVE, PRACTICE, AND BUSINESS PERFORMANCE
Environmental issues are frequently linked to entrepreneurial activity since the two are thought to be mutually exclusive. Until the United Nations establishes sustainable development goals, including responsible consumption and production (SDG 12). As a result, many new companies owned by women rev...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/62274 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Environmental issues are frequently linked to entrepreneurial activity since the two are thought to be mutually exclusive. Until the United Nations establishes sustainable development goals, including responsible consumption and production (SDG 12). As a result, many new companies owned by women reveal their awareness of environmentally friendly practices by conducting green initiatives. Unfortunately, no prior research has focused on green initiatives carried out by women entrepreneurs, let alone those conducted on Small Medium-Sized Enterprises (SMEs). Therefore, this study aims to understand the practices of green initiatives carried out by women entrepreneurs who own SMEs, as well as explore the motivating factors and how green initiatives affect their business performance. The findings will be presented in the form of a model for women in green games. This study is exploratory research with a qualitative approach by interviewing seven women entrepreneurs who are environment-based SMEs and an expert in green business. The findings reveal that women entrepreneurs carry out green initiative practices as effectively as possible in all aspects of their businesses. Meanwhile, green awareness is the primary motivation that encourages SMEs to carry out green initiatives obtained from women entrepreneurs' human capital. On the other hand, the market, external example, social capital, as well as family and relationships are also motivation factors because women entrepreneurs cannot impose their own idealism since the business they run must be financially viable, which will later manifest sustainable development goals and emphasize the triple bottom line. Their green initiatives are considered fresh air to solve the current crisis and help SMEs gain competitive advantage, financial performance, and social performance. The theoretical and managerial implications, also limitations of the study are explained at the end of the article. |
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