MULTI-BRAND LOYALTY IN THE MIDST OF E-WALLET USAGE POPULARITY AMONG MILENNIALS
People's high interest in e-wallets has resulted in the emergence of new e-wallet companies, tightening competition between e-wallet providers. As a result, it is no surprise if a "promotion war" in the form of a direct discount, cashback, or customer loyalty point becomes one of th...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/62296 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |