THE EFFECT OF DIGITAL LITERACY ON ACCEPTANCE OF DIGITAL MARKETING TECHNOLOGY IN BANDUNG CITY DURING THE NEW NORMAL COVID 19

Micro, Small, and Medium Enterprises, or MSMEs, have become one of the pillars of Indonesia's influential economy, and during a pandemic, this sector is one of the most affected. According to the Indonesian Central Statistics Agency's 2020 E-Commerce Statistics journal, as many as 85.83...

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Bibliographic Details
Main Author: Luthfi Dzulfiqor, Muhammad
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/62377
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Institution: Institut Teknologi Bandung
Language: Indonesia
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