ANALYZE FACTORS THAT AFFECT MEMBER ENGAGEMENT IN UNIT KESENIAN MINANGKABAU INSTITUT TEKNOLOGI BANDUNG

• Main Author: Alfia Ramadhani, Ratna
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/62381
• Institution: Institut Teknologi Bandung

Organizations are formed by two or more people who are in the same place and have similar purpose. A goal can be reached in an organization if a group of people in the organization feel like they belong to each other. Member who has been bound to an organization is dedicated to the objective, will do everything in their power to complete the job, will maintain their behaviour while working, will ensure that the task they are doing is in line with the aim, and will be willing to conduct evaluations as needed. The importance of member engagement has become a concern by one of student organization, Unit Kesenian Minangkabau Institut Teknologi Bandung (UKM-ITB). The symptoms of low engagement that occurs among members has an impact on organizational performance in this unit. An example that can be seen is activities that are often cancelled because the number of members present does not meet the quorum requirements to start the activity. This study aims to identify factors that influenced member engagement in UKM-ITB and find out the strategy that should be taken by UKM-ITB to improve its member engagement. Qualitative research method is used in this study. Triangulation data source is used in this study to enhance the validity of data. Data collection was carried out online through semi-structured interviews with 10 informants that consist of active members of UKM-ITB from batch of 2017 to 2019. Content analysis is used in this study by using coding for data analysis. The results of this study are team and co-worker relationships are significant factors in influencing member engagement followed by leadership, internal communication, organizational culture, and responsibility. The strategy that should be taken by UKM-ITB to improve its member engagement are increasing events that is directed for member bounding, holding events based on member's wishes, changing the recruitment system, changing the forum system, and improving board of director’s professionality and commitment