THE FACTORS AFFECT JOB SATISFACTION TOWARDS EMPLOYEE LOYALTY WITH GENERATION Z BACKGROUND IN INSTITUT TEKNOLOGI BANDUNG

• Main Author: Cynthia Pandji, Katarina
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/62425
• Institution: Institut Teknologi Bandung

Human resources are one of the essential instruments in a company. Generation Z, which is predicted to dominate 20% of workplaces in 2025, brings an opportunity for companies to be able to adapt indirectly and adjust the business they are doing to keep up with existing developments, considering that Generation Z can be categorized as a unique generation because this generation is in the middle of technological developments. This study aimed to determine what factors influence job satisfaction, directly related to the level of loyalty of Institut Teknologi Bandung students and alumni belonging to Generation Z during their internship. This research is a quantitative research using a questionnaire where what is measured is how training, working condition benefits, and salary affect employee loyalty with a mediating variable, namely job satisfaction. The total number of respondents involved was 298, with 151 respondents who met the criteria. Training, benefit, and salary positively impact employee loyalty, and the work situation does not directly affect employee loyalty, if not through the mediating variable, namely job satisfaction.