PROBLEM ANALYSIS ON SHARIA PROPERTY BUSINESS AND ITS PROPOSED SOLUTION

• Main Author: Bagja Nugraha, Asep
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/62797
• Institution: Institut Teknologi Bandung

Sharia concept is one of disruptive factors in current economic and business along with digital disruptive and millennial disruptive. Sharia concept has brought disruption with the increasing demand for halal products, sharia banking and economics, including sharia property. The increasing number of demands in sharia property product has attracted many property developers to create sharia-based property product. Unfortunately for the last three years (2019-2021), there were some cases reported to the police with accusations in fraud or undelivered project. With such kind of impact and potential, there must be anticipation especially from business point of view to anticipate such condition. Problem analysis in the Islamic property business produces three main issues. These three things are lack of understanding of sharia law related to business, lack of learning for novice developers and weak social control, lack of understanding of property business processes, and problems in the marketing aspect. The solution offered to the first problem is the importance of communities or associations to provide education about sharia law related to business, provide assistance for novice developers, and exercise social control. Proposed solutions for lack of understanding in property process business are 9 steps to starting a sharia property business. And the last issue regarding marketing aspect, the author suggests to optimize value proposition of sharia property product and maximize digital marketing strategy