DETERMINING MODEL TO IDENTIFY PROBABILITY OF CUSTOMER DROP-OFF: CASE STUDY IN BANK MULIA
Banks must comprehend the customer journey to ensure the company's long-term viability and the company's portfolio growth. Bank Mulia, an established bank in microfinance, needs to explore the Nurture Customer Journey to ensure its portfolio growth. They need to increase their retention ra...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/62829 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |