BUSINESS MODEL INNOVATION OF KLANKEMON SHOE BUSINESS

• Main Author: Fathurrahman, Hibban
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/62846
• Institution: Institut Teknologi Bandung

Fashion products generally, footwear products in Indonesia have a high demand directly proportional to the Indonesian population. Statistically, the gross domestic product (GDP) of leather and footwear products in 2019 contributed 0.26% of the national GDP or worth 28654.1 million rupiahs. The Covid-19 pandemic that began in 2020 has become a problem for various industries, one of which is the footwear industry. Klankemon, as a business with shoe production services, was affected by a significant decline in revenue. Klankemon had to get back customers from various segments based on the problem. Specifically, middle-low customers have financial limitations, so Klankemon must make a strategy as a solution to overcome the financial limitations of customers who are shoe brands. The solution formation uses the design thinking method, which analyzes the focus on the customer by using empathy. The empathy results stated that building a shoe brand requires high capital for production and marketing. This requirement is a consideration in shoe brand production, especially for low capital brands. After being combined by TOWS analysis, the results of this empathy gave birth to the idea of eliminating the burden of customer costs by replacing it with Klankemon's operational capabilities. The result is a business model called "One-Stop Service", in which Klankemon provides integrated operational services from research, production to delivery to shoe buyers. The program validated as a solution by lowering the initial cost of building a shoe brand. Based on marketing targets, as many as two One-Stop Service users have the potential to increase production volume by 28%.