USER ACCEPTANCE TOWARDS ISLAMIC BANKING IN INDONESIA: THE IMPLEMENTATION OF TECHNOLOGY ACCEPTANCE MODEL

• Main Author: Zhafarina Purwono, Mega
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/62848
• Institution: Institut Teknologi Bandung

The development of Islamic finance in Indonesia began with the operation of Bank Muamalat Indonesia in 1992. Islamic banks operate under sharia principles which are largely based on Al-Quran and Hadith. The applicable sharia system possesses a legal foundation since UU No. 7 Tahun 1992 mentions “profit-sharing banks”. The demand of Muslim customers to acquire financing in accordance with their religiosity becomes the urge for the emergence of Islamic Banks. For the past 30 years, the public has not shown great concern for the development of Islamic Banks. In September 2021, the market share of Islamic Banks only reached 6.52% compared to conventional banks with 93.48%. In fact, 87,2% of Indonesia’s population are Muslims. However, market share in Indonesia is still low. The purpose of this research is to identify what factors can influence people’s intention towards Islamic Banks acceptance in Indonesia. The research factors are perceived usefulness, perceived ease of use, religiosity, trust, perceived risk, and amount of information. This research involves 303 respondents who are older than 18 years old and not a customer of Islamic Banks as a sample. The convenience sampling method is applied in this research. The submitted questionnaire consists of 29 questions and distributed by online. This research adopts theory of TAM. Data analysis is also carried out using SEM (Structural Equation Modelling) to analyze the research model. The research discovers that religiosity and perceived usefulness directly influence people’s intention towards Islamic Banks. Likewise, perceived ease of use and trust affect perceived usefulness – Furthermore, the amount of information influence’s perceived ease of use. Meanwhile, trust and perceived risk have no direct effect on people’s intentions of Islamic bank acceptance. The result of model measurement and hypothesis testing in this research will be the suggested strategy for Islamic Banks. Implementation plans are made for the growth of Islamic Banks in increasing market share in Indonesia.