BUSINESS STRATEGY FOR SUSTAINABLE SHIPPING BUSINESS: CASE STUDY OF PT BORNEO SHIPPING LINE IN THE INDONESIAN BULK SHIPPING INDUSTRY
PT Borneo Shipping Line is a company established initially as a sea transportation service provider dedicated to serving the fuel needs of Adaro's heavy equipment. However, in 2016, PT Adaro established a sub-holding and began to switch its market share to the respected firm. Following the mark...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/62868 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |