MARKETING STRATEGY FORMULATION FOR A SIMPLE BEVERAGE BUSINESS DURING THE COVID-19 PANDEMIC IN INDONESIA SITUATION (CASE STUDY : HEIHEI BOBA BAR)
The COVID-19 pandemic has had a very negative impact on the global economy. This is also felt in Indonesia. during the pandemic there is no growth economy in retail, food and beverage trade. describes the economic downturn due to reduced transactions in the community due to activity restrictions i...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/62870 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |