PROPOSED STRATEGY OF INTERNAL BUSINESS FACTORS AFFECTING THE BUSINESS DEVELOPMENT PROCESS FROM MIDDLE TO UPPER CLASS (CASE STUDY: INTERIOR DESIGN AND ARCHITECTURE SERVICES AT DESIGNANDBUILD.ID)

• Main Author: Marie Ibrahim, Nabil
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/62936
• Institution: Institut Teknologi Bandung

This research is motivated by business problems in the business development process that is being carried out by jasabuild.id related to product quality, price, service quality, and promotional strategies. This study aims to find out respondents' responses regarding product quality, price, service quality, promotion strategies, and business development at designnadbuild.id. In addition, to find out how the influence of product quality, price, service quality, and promotion strategies on business development. The research method used in this research is the verification method. The population in this study is the consumer of designandbuild.id as many as 67 people. The sampling technique used in this study is a non-probability sampling technique with a saturated sampling method, so that the sample in this study is the consumer of designandbuild.id as many as 67 people. The analytical method used in this research is structural equity modeling (SEM-PLS). The results showed that product quality, price, service quality, and promotion strategies had an effect on business development. In addition, the magnitude of the influence of product quality, price, service quality, and promotion strategy on business development is 84.7%.