VISUAL ELEMENTS IN THE MEDIA CAMPAIGN ON THE PERSONAL IMAGE OF THE PROSPECTIVE REGENT AND DEPUTY REGENCY OF BANDUNG REGENCY DADANG SUPRIATNA AND SAHRUL GUNAWAN

• Main Author: Nugraha, Rifky
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/63051
• Institution: Institut Teknologi Bandung

In the last few decades, personal branding creative activities have been widely used by every political campaign candidate, both large and small, for his image in the public mind and it is hoped that this electability will increase at the time of election. visual elements of the political campaign media of the Dadang Supriatna and Sahrul Gunawan pair, visual elements and personal brands that form the basis for Dadang Supriatna and Sahrul Gunawan, personal brand elements in the form of images about things that form the basis of thoughts for candidates for regent and deputy regent in the community . This study uses a descriptive method with a qualitative approach with an analysis of the form of using social semiotics with the object of the campaign of Dadang Supriatna and Sahrul Gunawan in the election of the Regent of Bandung Regency 2020- 2024, qualitative analysis with an interpretive approach in identifying manifest and latent messages, as well as trends in media content based on process, emergence and context, this study describes the role of visual elements that form a personal brand in the media campaign of the Bedas couple, so that it can be used as a reference for election candidates in the form of their personal brand through campaign media.Keywords: Personal Brand, visual elements, Campaign Media, semiotics social