THE FORMULATION OF THE METHOD DETERMINE LOCAL CULTURE AS AN ELEMENT FOR BRANDING TASIKMALAYA
The Regional leaders are trying to stand out from their competitors, trying to image their region as well as possible by implementing a branding strategy. Several cities in Indonesia have started competing to carry out branding activities for their respective regions, including the district of Tasik...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63099 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |