ORGANIZATIONAL CULTURE IMPLEMENTATION TO DRIVE INNOVATIVE BEHAVIOR: A CASE STUDY IN PT. CIBA VISION BATAM
PT. Ciba Vision Batam is still considered behind when it is compared with other Alcon manufacturing sites worldwide in many areas such as productivity, technology, processes, skilled worker, and many more. The company is manufacturing the legacy products, which has been in the market for more tha...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/63125 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | PT. Ciba Vision Batam is still considered behind when it is compared with other Alcon
manufacturing sites worldwide in many areas such as productivity, technology,
processes, skilled worker, and many more. The company is manufacturing the legacy
products, which has been in the market for more than 20 years. As a result, the
production volume decrease as many Alcon new products being introduced to the
market.
Innovation is identified by the management team as one of the main factors why the
company is still behind in attracting new products line from the corporate. The spinoff
of Alcon from Novartis in 2019 was seen as the good momentum for the company
to improve the situation. It introduced Alcon Batam culture to realign the organization
and the associates with the new way of workings.
The research focus on using and leveraging Alcon Batam culture, ownership and
accountability, speed and simplicity, and speakup, to drive the innovative behavior in
PT. Ciba Vision Batam. Here, roles of the management team are pivotal to drive the
successful implementation of the culture by making it alive in the organization through
behaviour, symbol, and system in action planning and action taking. Using this
approach, the research found that it is successful in the improvement of the
management team drive towards innovative behaviour which is shown by the
significant improvement of the innovative behavior survey and employee pulse survey
in October 2021 after the action taking phase. With this approach, it creates better
working atmosphere and environment for the associates to support innovative behavior
such as collaboration, risk taking, entrepreneur, and learning.
Hence, we can conclude that the Alcon Batam culture can drive the innovative behavior
effectively through the full involvement of the leaders. |
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