PERANCANGAN ADVENTURE TOURISM GAME ANDROID TENTANG WISATA ALAM PURWAKARTA GENERASI Z 18-25 TAHUN

• Main Author: Nurrahmania, Annisa
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/63143
• Institution: Institut Teknologi Bandung

The tourism sector is one of the contributing sectors that advances the Indonesian economy. The tourism sector has an impact both as a source of foreign exchange as well as a source of job opportunities and business opportunities. One of them is Purwakarta Regency which has tourism potential and creative economy. Unfortunately, tourist visits are still uneven and dominated by family visits and tour groups. Promotional segmentation is considered not enough to move the younger generation to make Purwakarta nature tourism a tourist destination. Meanwhile, the younger generation is the generation that is expected to be the driving force of the current economy. The current range of the younger generation is those between 1995 – 2010, or 12 – 27 years. Promotional strategies through digital media such as social media and websites have been carried out, but are still considered to be lacking in tourism motivation. Therefore, the digital media used in this design is an adventure tourism game because the experience and exploration offered through the virtual world is considered suitable for the younger generation, especially those aged 18-25 years. This game is designed using Iterative Game Design with a tourist motivation approach to make the game as a supporting promotional media. Concept design was carried out by conducting a literature review, observation, and distributing questionnaires, then designing a game concept which was carried out iteratively and testing prototypes for the younger generation who live in Greater Jakarta. This game provides information and virtual experiences about tourist destinations in Purwakarta. The results of the prototype show that the design of this tourist adventure game is interesting, the information on tourist destinations is easy to recognize and recognize, as well as the motivation to visit for generation Z aged 18-25 years who live in Greater Jakarta.