PROPOSE BUSINESS STRATEGY FOR NPK FERTILIZER IN RETAIL SECTOR (CASE STUDY: PT PUPUK KALTIM)
Pupuk Kalimantan Timur is one of the companies in Indonesia that produces NPK fertilizer. To broaden its sales base, the company began selling to the retail level in 2018, primarily to distributors and retailers. However, from the beginning of the sale until 2020, NPK Marketing Department has nev...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/63267 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |