PROPOSED BRAND AND MARKETING STRATEGY FOR PRODIGY CREDIT CARD IN BANK POWER
Currently, most banks that offer credit card products in Indonesia avoid targeting first card users dominated by the younger generation—millennials, as they are being viewed as high-risk customers. This opportunity is being seized by online-based loans (Fintech companies) that offer easy and fast cr...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63270 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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