BUSINESS INTELLIGENCE APPROACH TO MARKET RESEARCH ON FOOD COMMODITY BY USING BIG DATA ANALYTICS, CASE STUDY: FORUM JUAL BELI KASKUS
The emerging Covid-19 pandemic and the increasing use of internet access trend in Indonesia have successfully changed most consumer behavior, shifting into the online market (e-Commerce) instead of the conventional physical market. It also presents vast new business opportunities, particularly in th...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63474 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |