PENETRATE REGIONAL COMMERCIAL CAR RENTAL MARKET WITH INNOVATIVE OPERATING LEASE SCHEME “QUICK” BY PT.SUMBER MULIA

Auto finance, especially Operating lease (=similar as car rental) penetration rate in Indonesian market is lower compared with its situation in developed countries such as in the USA, Europe, and Japan. This tendency receives clearer when we go out of Jakarta metropolitan surrounding. Companies who...

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Bibliographic Details
Main Author: Sasaki, Tadashi
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/63524
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Institution: Institut Teknologi Bandung
Language: Indonesia