PROPOSED DIGITAL MARKETING STRATEGY TO ACHIEVE BRAND AWARENESS FOR INTERIOR DESIGN COMPANY (CASE STUDY: PT OREKAN BHUMI LOKATARA)

• Main Author: Mahardika Putri, Nabilah
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/63592
• Institution: Institut Teknologi Bandung

In this era of digitalization, it requires everyone to have digital knowledge. Internet today serves as a link between people in any part of the world who are connected to each other. one of its uses is as a promotional media or it can also be called digital marketing. Digital is a type of business carried out by marketers, both organizations and individuals by using digital information technology, such as electronic media and internet-based marketing. One area of business that can take advantage of digital marketing is corporate interior design. This industry continues to grow along with the growth of the property and building market in recent years. In this study PT Orekan Bhumi Lokatara as an interior design company requires digital marketing to increase brand awareness for customers. The results of the study show that the company has implemented several strategies but it is not optimal in terms of organizational structure to work processes. because the non-optimization makes customers do not recognize the company, especially if they have seen the company on social media. As for some of the digital marketing offered, namely updating the website, improving SEO, Instagram, Youtube, creating new social media (facebook and linkedin), collecting customer reviews and participating in community events. The use of digital marketing can make it easier to increase brand awareness for PT. Bhumi Orekan Indonesia. by using several methods in the form of internal analysis, including STP Analysis, Marketing mix 7p, Porter value chain and VRIO Analysis. In addition, external analysis is PESTEL analysis, Potter's five strengths, competitor analysis and customer analysis. with the following method can produce a digital marketing strategy proposal that can help companies.